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Mr. C

Virgin Australia Melbourne Fashion Festival 2014

A new look Melbourne Fashion Festival is set to ‘AWAKEN OUR SENSES’ in 2014. Now boasting a new naming rights partner, Virgin Australia, the three-year deal signals a new direction for the festival and a major push for interstate and international visitors to what is the largest consumer fashion festival in the world.

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The catchcry:     ‘ SEE .  FEEL .  REACT .  ‘    was launched as the theme for V A M F F‘s 2014 festival. In true Tommy Collins fashion we took this vision and sort to create a night of culinary sensory sensation. A night even Heston Blumenthal – Renè Redzepi – Paul Bocuse would be happy put their name to. The Tommy Collins team wanted to respect each and every sense to make the festival launch a delicious, fun and memorable evening. See our handy work below:

SIGHT - First bite is with the eyes, by starting the evening with savoury desserts and finishing the evening with dessert savouries.

SMELL - Incorporating the use of atomisers and smoke guns.

TOUCH - Incorporating explosive textures and hidden poping candy.

SOUND - Enhancing the flavour through the use of sound.

TASTE - Amazing Tommy Collins Canapés…



Compressed watermelon, feta, lime, chive flower

Tamago nigiri, pickled ginger, wasabi Kewpie mayo, soy caviar

‘Moules Mariniere’ wakame

Yin & Yang applewood smoked kingfish & tuna

Prawn cocktail trifle

Duck liver white chocolate parfait truffles, fossilized pistachio

Pigs head, crackling, carbonated golden raisins



Textures of rose

The Dessert burger, with sweet fries



The West Winds Gin, fresh lemon, rosemary sugar, violet syrup, Chambord, topped with mineral water


Fresh pressed pineapple juice, Fresh cut coconut water, Fresh lime Sailor Jerry’s spiced rum


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Watch the festival TV campaign the 2014 festival.


Remember never to leave home this festival season without a case of champagne a pressed suited or a cocktail dress, as there is always a P A R T Y just around the corner…


Looking forward to seeing you at V A M F F 2 0 1 4


Mr. Collins,


Weak long black W a dash of cold milk



February 6, 2014 × 0 comments